The partnership with Premiership Rugby sees Singha become the title sponsor of the Premiership Rugby 7s Series, which is now called the Singha Premiership Rugby 7s Series. The premium Thai lager is also an official partner of Premiership Rugby.
Singha Beer will be available at each of the 12 Premiership Rugby Clubs throughout the Aviva Premiership Rugby season and will be prominent throughout the Singha Premiership Rugby 7s Series this summer.
Piti Bhirombhakdi, Managing Director of Singha Corporation Co., Ltd said, “Through this partnership with Premiership Rugby, Singha Corporation aims to further promote the Singha brand throughout the UK .We share similar values – courageous and strong in character and we are confident that this is the beginning of an exciting and successful partnership between Premiership Rugby and Singha for years to come.”
Singha Beer have a heritage in sports sponsorship with partnerships with Chelsea FC, Manchester United FC and Red Bull F1.
“We are delighted to welcome another world-class brand into the Premiership Rugby family,” said Dominic Hayes, Premiership Rugby’s Commercial Director .
“We look forward to developing the Singha Premiership Rugby 7s Series and forging a long term successful partnership. Sevens is one of the fastest growing sports in the world and one year before Rugby 7s returns to the Olympic Games when better to launch a new era of the Premiership Rugby 7s series.”
Since 1933, Singha Lager – famous as “the original Thai beer” – has been quenching the thirst of beer drinkers in all corners of the world. The distinctive, full-bodied 100% barley malt beer is brewed only from the finest ingredients using state-of-the-art technology. It is rich in taste with a strong “Saaz” hop character – an aroma and flavor that is mild and earthly, filled with herbs and spice.
The Rajasi, the Singha logo is a maganificent mythical lion with flames burning on its head, neck and back, and trailing from each of its feet. Courageous and fearless, this legendary “braveheart” is elegant in its posture, poetic in its movements and strong in its character. These qualities are translated in Singha Lager.
Singha is the Thai name for this mythical ‘king of the enchanted forest’.
To find out more visit www.singhabeer.com