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Rugby4All is Premiership Rugby’s innovative programme backed by Department of Culture, Media and Sport, in partnership with the Equality and Human Rights Commission (EHRC) to promote diversity and equality in rugby. The programme aims to increase the number of women and girls involved in the sport, to provide better access for disabled people and to promote the game among Black and Minority Ethnic (BME) groups.

Working in partnership with local stakeholders and delivered by all 12 Premiership Rugby Clubs, Rugby4All was designed to engage underrepresented young people and inspire them to take part in a new sport. Delivered at local school and community sites, Rugby4All provides accessible opportunities for young people to play sport in their own communities, on their own terms and in appealing formats of the game.

As a result, the delivery model removes barriers to participation by providing:

• Doorstep delivery
• Familiar, safe, neutral venues
• Coaches who understand participation is about more than just the game
• Competitive opportunities
• Clear progression routes into long term activity and engagement
• Development of local club links for participants who are hard to reach and engage

Delivered by Premiership Rugby clubs, the programme has provided 7,530 secondary school girls the opportunity to take part in Rugby4All participation sessions of which 2,634 participants progressed to take part in competitive festivals against other schools.

Within disengaged communities it has been essential to increase the number of positive role models and coaches from the programmes targeted underrepresented groups. 482 female teachers and volunteers from across the country have engaged and been supported through coach mentoring linked to volunteering opportunities within local communities and grassroots clubs.

School sessions were delivered in areas of high BAME density with 2,965 BME children taking part in introductory rugby coaching with 1,784 pupils going on to take part in local competitive festivals.

The Rugby4All programme also took rugby to new areas through the delivery of community based ‘doorstep’ delivery. 1,004 BAME young people aged 11-19 participated in these free, ‘doorstep’ sessions at youth clubs, community hubs and parks delivered in partnership with key local partner organisations.

In order to establish pathways into long term rugby participation, Premiership Rugby Clubs hosted transition events in partnership with local grassroots clubs attended by 260 new to rugby young people from BAME backgrounds. Recognising the importance of positive role models, 275 BAME teachers and volunteers were recruited and supported with coach development and mentoring in order to champion and sustain rugby activity.


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