With the Olympic Games in full flow in Rio de Janeiro we’d like to invite you to feature a record-breaking rugby programme that has been running in Brazil for three years. A British export that has made a big impact in South America.
Try Rugby, which is run by Premiership Rugby and the British Council has been operating in Brazil with incredible success with, British coaches going to live and teach rugby to tens of thousands of young people in South America.
Two of the British coaches based in Brazil – Andrew Turner and Adrian Sylvester – are now available for interview and can provide an insight into the programme.
After just three years of Try Rugby Brazil, more than 15,000 participants have participated in regular activities every week, and more than 80,000 young people and adults have taken part in rugby festivals, tournaments, clinics and workshops, doubling the numbers of people playing rugby in Brazil.
If you would like to cover the story from the UK, Dom Caton, a former coach in Brazil and Premiership Rugby's International Development Manager is available for interview in London along with Premiership Rugby’s Community and CSR Director, Wayne Morris.
Try Rugby Objectives:
• Help to grow the sport of rugby in Brazil in the lead up to Rio 2016.
• To use rugby as a tool for social change and to support the inclusion of 'at risk' or disadvantaged young people in Brazil and the development of rugby’s core values to build valuable life skills.
• Build links between the 12 Premiership Rugby clubs in the UK and Try Rugby centres in Brazil to co-create resources and share best practice in the use of rugby for social inclusion and the development of young people.
• To share knowledge and best practice in rugby with teachers, coaches and young volunteers creating a sustainable workforce.
If you are interested in covering the Try Rugby programme in Brazil please contact:
Ana Signorini | Media & Public Relations Manager
British Council | Rua Voluntários da Pátria, 89 Sala 703 | 22270-000 | Rio de Janeiro | RJ | Brasil
T + 55 21 2105 7540 | E firstname.lastname@example.org | www.britishcouncil.org.br
…and in Great Britain please contact:
Paul Morgan, Communications Director at Premiership Rugby
Twitter: @premrugby or @paulmorganrugby
Premiership Rugby, Seventh Floor, Regal House 70 London Road Twickenham, TW1 3QS