Samba and the Singha Premiership Rugby 7s will combine in spectacular fashion from 2pm on Sunday 7 August with the Ricoh Arena set to be transformed into a Rio-esque carnival to ensure that the Singha Premiership Rugby 7s Series finishes in style.
A samba band will be playing in the stadium to give everyone the Rio feeling and the fancy dress theme is carnival to celebrate rugby 7s taking to the Olympics stage in Brazil.
The Sensational 7s dancers will be on hand with bags of goodies including temporary tattoos and clap banners so that supporters can rock the Ricoh in support of their team for the day, and the Singha 7s Selfie Frame.
Tweeters will be able to enter two competitions during the afternoon: Tweet Your Beat where fans tweet their song requests, which will be played throughout the afternoon and the favourite will win a limited edition Singha Premiership Rugby 7s supporters’ ball. Also, the winner of the best overall tweet during the afternoon will deliver the match ball to the centre spot for the final game.
There is a case of Singha for the person who can kick a rugby ball closest to a giant bottle of Singha beer and fans appearing on the stadium big screen are in with the chance of winning a Movember goodie bag.
It’s going to be one big party and EVENT360’s Stacey Griffin believes carnivals and rugby will go hand-in-hand as Coventry braces itself for a jam-packed day of entertainment – on and off the pitch.
“We hope it will be a big festival, a big carnival vibe. 7s has grown year on year and it’s a really nice start to the season,” said Griffin.
“It’s always a great atmosphere with everyone looking forward to the start of the season, so it’s a massive draw with people seeing lots of tries ahead of the Aviva Premiership Rugby season.
“It’s a day packed with 10 Singha 7s rugby games and the Women’s Premiership 7s Final, and in the breaks we have lots of entertainment to get everyone out of their seats and dancing!”
Wasps, Exeter Chiefs, Cardiff Blues and Ospreys have already qualified from the first two Singha 7s groups and the final four finalists will qualify from groups C and D in Northampton and Newcastle this Friday and Saturday.
“We’re expecting a big crowd at the Ricoh Arena on 7 August, it was a great success when one of the Singha 7s groups was played at the stadium last year and the final will be even bigger,” added Griffin.
“It will be a big celebration and we want to make sure it’s a really fun day for non-rugby fans as well as those who have a huge passion for the sport.”
Eight teams will play for the first silverware of the season in the Singha Premiership Rugby 7s Series Finals from 2pm at the Ricoh Arena, Coventry on Sunday 7 August with a community tournament kicking off at 11:15am. For tickets visit wasps.co.uk/tickets