Fixtures - Top Bar

Ricoh Rugby Change Series analyses key trends and changes shaping the modern game

Ricoh Change Series

Global technology company, Ricoh has today launched their new Ricoh Rugby Change Series campaign, which aims to identify and analyse the major changes in rugby that have occurred over the years; both in terms of the players and behind the scenes strategy as well as how spectators view and consume the game.

As part of the Ricoh Rugby Change Series, the company has commissioned a study using statistics and data provided by Opta and consulting with lead statistician Stuart Farmer. Findings from the study have identified six key areas of the game which have seen significant change; kicking, gameplay, laws, technology and strategy, physicality (focusing on training and recovery) and finally professionalism.

To watch the film click here

Findings have revealed, the drop goal, once an integral and game-changing tactic, has diminished in the modern game, with only 4 successfully kicked in 135 games last year compared to 73 in the 2001-02 season. The reason, Mark McCall (Director of Rugby at Saracens) suspects is due to a lack of practice in training, which echoes further findings that suggest success rates of drop goals have decreased dramatically from 32% in 2011-12 season to just 15% last season.

The study also highlights the physicality of the modern game, with all players completing more actions and committing to more tackles. Forwards, in particular hookers, have seen the greatest rise, as they now complete 4.8 actions more than they did five years ago; an increase of 50 per cent. The increased physicality of the game has brought with it the transformation of the players as well as their expected workload.

It is not just the players who are transforming, but the game itself. Rugby is now more professional, better funded and more popular than ever before, with stadium attendance doubling since the millennium and TV audiences growing by 25% in the UK between 2010/11 and 2015/16. But has this impacted how the game is played? Findings suggest that coaches want to be more adventurous; keeping the ball in hand rather than kicking it for territory. This mirrors findings that reveal the number of tries has noticeably increased and are at their highest since the millennium; 4.7 tries per game.

To complement the study launched on November 24th and further explain and enhance its findings, the Ricoh Rugby Change Series will roll out six further films across the season. These will provide an inside perspective from players, coaches and other stakeholders to illustrate that the changes identified have not just spurred on the evolution of the professional game but have significantly improved it.

To view the full report, please visit: www.ricoh.co.uk/rugbychange

Chas Moloney, Marketing Director for Ricoh UK & Ireland, commented: ‘We’re incredibly excited to launch this campaign and give fans a real insight into the changes which have shaped the modern game. The need for transformation and evolution is apparent not just in business but also the world of sport and we, at Ricoh, feel privileged to be able to transfer what we do as a business to the game of rugby, offering fans a new perspective on the game they love.’

‘We all know that rugby as a sport has been through considerable change over the years, but until now no one has been able to deliver a thorough report on what these major trends are in Premiership Rugby; and support their claims with hard stats and data. I believe that Ricoh Rugby Change Series will provide our fans with unique insight into the evolution of our sport, with some of the outcomes likely to surprise even the most cognisant followers of the domestic competition. From Premiership Rugby’s perspective, it’s great to be working with our partner to deliver this campaign and see their commitment to the game we all love,’ said Phil Winstanley, the Rugby Director at Premiership Rugby

Ben Kay, Ricoh ambassador, added: ‘It’s great to see Ricoh giving something back to the fans and showing just how far the game has come. I have certainly experienced the many changes rugby has undergone as a professional player, but also from different perspectives: working alongside the media and as a spectator. As coaches and fans demand more and more from their teams, it’s exciting to think what will happen next but one thing’s for sure – the future of rugby looks extremely bright.’

‘Some of the changes that our sport has been through can be difficult to see and fully understand, and it’s great to be a part of a campaign that aims to showcase why these trends have become apparent and explain the reasons behind them. I’m looking forward to the next stage of the Ricoh Rugby Change Series and finding out about each topic in more detail,’ commented Maro Itoje, Ricoh ambassador.

Latest News

England U20 Six Nations Squad Update

England Under 20 have made four changes to their 32-man Elite Player Squad (EPS) ahead of the 2017 Six Nations.…

Generated by  IJG JPEG Library

Robbie Fruean eager to make up for lost time at Bath Rugby

Robbie Fruean has spent long enough waiting in the wings and now that his Bath Rugby career is up and…

Robbie Fruean

Henry Thomas signs new three-year deal with Bath Rugby

Tighthead prop Henry Thomas has signed a new three-year contract with Bath Rugby, the Club are very pleased to announce…

Henry Thomas

The Anglo-Welsh Cup is back!

Click here for tickets to the Anglo-Welsh Cup Final on 19 March LAST year was one to remember for rugby…

161031_premrug_aw_newheroes_online_1920x1080

Ed Slater suspended after club disciplinary hearing

Leicester Tigers have suspended forward Ed Slater from playing for two weeks following an internal disciplinary hearing. Following a citing,…

Ed Slater

Will Spencer backs Worcester Warriors for Anglo-Welsh Cup run

Lock Will Spencer claims Worcester Warriors will be pulling no punches when they return to Anglo-Welsh Cup duty against Harlequins…

Will Spencer has played six times for Worcester Warriors this season

Owen Farrell leads the way in Europe

No one has more points in the European Rugby Champions Cup than Owen Farrell after the Saracens fly-half was exceptional…

Owen Farrell kicked five points in Saracens victory over Toulon

Bristol Grammar School To Host Land Rover Cup

Bristol Rugby Community Foundation’s Land Rover Premiership Rugby Cup will be held at Bristol Grammar School’s Sports Ground on Clevedon…

Land Rover Premiership Rugby Cup

Saints and supporters help raise even more money for Royal British Legion

Northampton Saints and its supporters have a long track record of getting behind the country’s servicemen and women. This has…

Saints and supporters help raise even more money for Royal British Legion

Saracens to face Glasgow Warriors – Mark McCall reaction

Defending champions Saracens will face Glasgow Warriors at Allianz Park in the quarter final stages of the European Rugby Champions…

Mark McCall

How the European Rugby Champions Cup semi-finals draw works

Following confirmation of the Champions Cup quarter-final line-up, the 2016/17 semi-final pairings will be as follows: Semi-final 1 - winner…

championscup17sb1111

Carlo Festuccia to re-join Wasps for remainder of season

Former Italy, Wasps and Zebre hooker, Carlo Festuccia, has re-joined Wasps on a short-term contract until the end of the…

Carlo Festuccia

Aviva Premiership Rugby European round-up: Wasps make quarter-finals

Wasps director of rugby Dai Young was far from overawed by his side’s performance in Italy, despite a 41-27 success…

PARMA, ITALY - JANUARY 21:  Christian Wade  of Wasps scores a fourth try during the European Rugby Champions Cup match between Zebre Rugby and Wasps at  Stadio Sergio Lanfranchi on January 21, 2017 in Parma, Italy.  (Photo by Dino Panato/Getty Images)

How the Challenge Cup semi-final draw works

If you've always struggled to work out how the semi-final draw of the European Challenge Cup works then look no…

GLOUCESTER, ENGLAND - JANUARY 21: Lewis Ludlow of Gloucester scores his team's first try of the game during the European Rugby Challenge Cup match between Gloucester Rugby and Bayonne on January 21, 2017 in Gloucester, United Kingdom. (Photo by Ben Hoskins/Getty Images)

European Rugby Champions Cup quarter-final draw

Reigning champions Saracens have earned a home quarter-final against Glasgow Warriors in the European Champions Cup quarter-finals after topping Pool…

JameHakellWapCa14B1005

European Rugby Challenge Cup quarter-final draw

Group winners Bath Rugby and Gloucester Rugby will both be at home in their European Challenge Cup quarter-finals after topping…

BATH, UNITED KINGDOM - JANUARY 21: Anthony Watson of Bath Rugby goes over for his sides third try during the European Rugby Challenge Cup match between Bath Rugby and Pau at the Recreation Ground on January 21, 2017 in Bath, England. (Photo by Harry Trump/Getty Images)

Aviva Premiership Rugby European wrap: Big displays see Saracens, Gloucester Rugby and Bath Rugby progress

Mark McCall believes his Saracens side delivered a “coming of age” performance after a dogged 10-3 victory over Toulon guaranteed…

BARNET, ENGLAND - JANUARY 21:  Chris Ashton of Saracens scores the first try during the European Rugby Champions Cup between Saracens and RC Toulon at Allianz Park on January 21, 2017 in Barnet, United Kingdom.  (Photo by Warren Little/Getty Images)

European round-up: Northampton Saints

Northampton Saints did captain Lee Dickson proud on Friday night despite suffering a 26-17 defeat at the hands of Montpellier…

BARNET, ENGLAND - SEPTEMBER 17:  Lee Dickson of Northampton passes the ball during the Aviva Premiership match between Saracens and Northampton Saints at Allianz Park on September 17, 2016 in Barnet, England.  (Photo by David Rogers/Getty Images)

Concussion Management Review Group Update – Sale Sharks

The joint RFU/Premiership Rugby Concussion Management Review Group met following the referral of the untoward incident involving Sale Sharks’ player…

PremRugbyBallsSngle

Matt Hopper: Harlequins ready for Stade Francais cup final

Harlequins are gearing up for a ‘cup final’ when they visit France in the European Rugby Challenge Cup, but centre…

Harlequins v Saracens - Aviva Premiership