RDA TV and Altice group agree five year partnership with Premiership Rugby
PREMIERSHIP RUGBY has today concluded a new five-year international TV rights agreement which substantially increases revenues for Aviva Premiership Rugby and the Singha Premiership Rugby 7s Series.
Following the recent signing of the six-year TV renewal for the UK & Ireland with BT Sport, Premiership Rugby has signed an agreement with RDA TV and Altice group for all markets outside UK & Ireland and USA, from 2016-17 season onwards.
Altice group will broadcast Premiership Rugby on its MCS television networks (Ma Chaine Sport) in France, Belgium, Luxembourg, Portugal, Switzerland sub-Saharan Africa, while RDA TV will distribute to broadcasters globally. Altice group is exclusively advised by media rights consultant Nick Haigh.
The new contract is an important step forward for Premiership Rugby, not only delivering a worldwide presence Aviva Premiership Rugby and the Singha Premiership Rugby 7s Series but it represents a significant uplift in revenue for its clubs.
Dominic Hayes the Commercial Director of Premiership Rugby said: "We conducted a very competitive, transparent and wide-ranging bid process and received incredibly strong interest from agencies and broadcasters around the world. This is a testament to the ongoing growth of Aviva Premiership Rugby on the global stage.
"The competition is currently on air in almost 150 countries and we look forward to seeing this broadcast footprint continue to strengthen. We are greatly looking forward to working with Groupe Altice and RDA TV."
The rights are currently with Pitch International through to the end of the 2015-16 season and Hayes added: "We have worked very successfully with Pitch International for the last nine years and would like to place on record our thanks to them in helping grow Aviva Premiership Rugby."
Nicolas Rotkoff, CEO, Altice Entertainment & Sport : "We are extremely pleased with this partnership with Aviva Premiership Rugby which brings one of the world's foremost rugby championships to channels forming a part of the MCS TV Group (MCSTV: over 20 million households reached across more than 50 countries). This allows us to participate in the development of this championship throughout the world, thanks to our commercial partnership with RDA TV with whom we have been working for several years. This new agreement is a testament to our group's continued interest in key sporting rights and our commitment to reinforce the attractiveness of our channels.”
Richard Dennis, Managing Director, RDA TV, added: "Premiership Rugby has grown massively in the UK in the last few years, and we aim to match domestic growth with global expansion of this great brand. Working with Premiership Rugby and Altice group, we look forward to bringing Premiership Rugby to existing and new broadcasters and media owners around the world.”