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Premiership Rugby proud to support Aviva’s #DriveSafer campaign

Premiership Rugby proud to support Aviva’s #DriveSafer campaign

All 12 Premiership Rugby clubs are supporting Aviva’s #DriveSafer campaign to help raise awareness of dangerous driving caused by distractions.  This follows on from Aviva’s successful Safer Driving campaign last year.

As part of the campaign Wasps trio Joe Simpson, Jimmy Gopperth and Ashley Johnson have experienced the dangers of mobile phone distractions.

The Wasps stars were put through a Virtual Reality experience by Aviva, proud sponsors of Premiership Rugby, while sitting behind the wheel of a stationary car to highlight the potential consequences of interacting with your mobile phone while driving.

Wasps scrum-half Joe Simpson said, “Having been put through Aviva’s VR driving experience, it was really shocking to see just how distracting a mobile phone can be while you’re behind the wheel.

“Jimmy, Ashley and I would encourage everyone to play their part in making our roads safer and to put your mobile phones away whenever you’re driving.”

Unaware of what was about to happen, the players were exposed to three near-misses all caused by a distracting smartphone that was receiving messaging while they travelled down a dark country road. The scenarios included a darting deer, a fallen tree and a broken-down motorist, with the culmination being a traumatic high-speed crash.

The film highlights the staggering fact that if you are driving at 45mph and look at your phone for five seconds you will have travelled the length of an average rugby pitch.*

Watch the film to find out what happened at the Ricoh Arena…

Peter Markey, Brand and Marketing Communications Director for Aviva said, “We’re on a mission to make Britain’s roads as safe as possible and we’re proud that Premiership Rugby and all 12 Aviva Premiership Rugby clubs are helping us to make people wake up to the dangers and take that extra care when they are behind the wheel.

“Distractions while driving – particularly the use of mobile phones – is still a huge problem in the UK and we believe there’s no excuse for having to pay for other people’s bad driving. For this reason, the Aviva Drive app is free to download and safer drivers save an average of £170 off their Aviva car insurance, so there’s every reason to put your mobile phones away and help make a real difference.”

There’s no excuse for using your phone while driving. Aviva, Proud Sponsor of Premiership Rugby, is on a mission to help make Britain’s roads safer. Download the Aviva Drive app to see how safe your driving is. #DriveSafer


*The average length of a rugby pitch as defined by World Rugby.


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