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Crabbie’s becomes Official Event Partner of this year’s London Double Header


PREMIERSHIP RUGBY are delighted to confirm that Crabbie’s Alcoholic Ginger Beer is the Official Event Partner of this year’s London Double Header.

Helping to kick off the 2016-17 Aviva Premiership Rugby season at Twickenham Stadium on Saturday 3 September, the London Double Header will feature champions Saracens taking on Worcester Warriors followed by newly-promoted Bristol Rugby playing Harlequins.
The partnership means that the UK’s number one selling Alcoholic Ginger Beer, Crabbie’s will be sold at Twickenham Stadium for the first time.
The Crabbie’s bus will also be making an appearance at Twickenham Stadium on the big day selling the original Crabbie’s Alcoholic Ginger Beer,and Crabbie’s will also be stocked in the bars around the stadium.
The London Double Header partnership is the latest for Crabbie’s in rugby union as they are also an official partner of Scottish Rugby until the end of the 2017 season.
Dominic Hayes, the Commercial Director of Premiership Rugby said: “We are delighted to have a major brand like Crabbie’s on board for the London Double Header.
“Crabbie’s have a rich sporting heritage and will enhance what is one of the highlights of the club rugby season. Tens of thousands of tickets have already been sold for the London Double Header with almost a month to go to the big day so we are expecting another unforgettable club rugby occasion at Twickenham.”
Michelle Chadwick, Senior Marketing Controller for Crabbie's said:  “The London Double Header is the perfect opportunity for us to kick off what we hope will be a very exciting season for rugby and for Crabbie's. We're looking forward to getting stuck in to rugby at all levels and bringing people together with activities for fans and players from grassroots upto elite."
As part of their relationship with Premiership Rugby Crabbie’s will capitalise on a marketing campaign before and during the London Double Header, including pouring, sampling and hospitality rights and will use the partnership to support trade sales and brand visibility around the big day with consumers in the on and off trade.

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