Fixtures - Top Bar

Crabbie’s becomes Official Event Partner of this year’s London Double Header

PREMIERSHIP RUGBY are delighted to confirm that Crabbie’s Alcoholic Ginger Beer is the Official Event Partner of this year’s London Double Header.

Helping to kick off the 2016-17 Aviva Premiership Rugby season at Twickenham Stadium on Saturday 3 September, the London Double Header will feature champions Saracens taking on Worcester Warriors followed by newly-promoted Bristol Rugby playing Harlequins.
 
The partnership means that the UK’s number one selling Alcoholic Ginger Beer, Crabbie’s will be sold at Twickenham Stadium for the first time.
 
The Crabbie’s bus will also be making an appearance at Twickenham Stadium on the big day selling the original Crabbie’s Alcoholic Ginger Beer,and Crabbie’s will also be stocked in the bars around the stadium.
 
The London Double Header partnership is the latest for Crabbie’s in rugby union as they are also an official partner of Scottish Rugby until the end of the 2017 season.
 
Dominic Hayes, the Commercial Director of Premiership Rugby said: “We are delighted to have a major brand like Crabbie’s on board for the London Double Header.
 
“Crabbie’s have a rich sporting heritage and will enhance what is one of the highlights of the club rugby season. Tens of thousands of tickets have already been sold for the London Double Header with almost a month to go to the big day so we are expecting another unforgettable club rugby occasion at Twickenham.”
 
Michelle Chadwick, Senior Marketing Controller for Crabbie's said:  “The London Double Header is the perfect opportunity for us to kick off what we hope will be a very exciting season for rugby and for Crabbie's. We're looking forward to getting stuck in to rugby at all levels and bringing people together with activities for fans and players from grassroots upto elite."
 
As part of their relationship with Premiership Rugby Crabbie’s will capitalise on a marketing campaign before and during the London Double Header, including pouring, sampling and hospitality rights and will use the partnership to support trade sales and brand visibility around the big day with consumers in the on and off trade.

Latest News

Matches on BT Sport confirmed for next Saturday 

Premiership Rugby can confirm the two Aviva Premiership Rugby matches that will be shown live on BT Sport next Saturday,…

Match Reaction: Saracens 27 Bristol Rugby 9

Saracens director of rugby Mark McCall admitted his team’s performance in their 27-9 victory over Bristol Rugby fell well short…

Match Reaction: Leicester Tigers 41 Sale Sharks 18

Leicester Tigers head coach Matt O’Connor paid tribute to Freddie Burns after the fly-half inspired his side to a 41-18…

Match Reaction: Exeter Chiefs 36 Northampton Saints 12

Ali Hepher believes Exeter Chiefs have finally played at their best after a fine victory over Northampton Saints moved them…

AUDIO: Post match Aviva Premiership reaction to Saracens 27 Bristol 9

Russell Hargreaves looks back on events at Allianz Park, before speaking to retiring Sarries legends Neil de Kock and Kelly…

Match Report: Leicester Tigers 41 Sale Sharks 18

Freddie Burns gave a starring performance in his final home appearance for Leicester Tigers to put them on brink of qualification…

Match Report: Exeter Chiefs 36 Northampton Saints 12

Exeter Chiefs became the first Aviva Premiership Rugby side to secure seven straight bonus-point wins with their biggest ever victory…

Match Report: Saracens 27 Bristol Rugby 9

Saracens overcame a slow first half to sign off their departing club legends in style with a bonus-point Aviva Premiership…

Late change to Northampton Saints squad

Tom Wood is a late withdrawal from today's Northampton Saints team that is playing Exeter Chiefs. Christian Day comes into…

Christian Day

Match Reaction: Newcastle Falcons 16 Worcester Warriors 14

Worcester Warriors director of rugby Gary Gold was left stunned and disappointed after Newcastle Falcons scrum-half Sonatane Takulua struck late…

Match Reaction: Harlequins 32 Wasps 13

Harlequins fly-half Nick Evans signed off from the Stoop with a majestic performance as he kicked 22 points against Wasps…

Match Report: Newcastle Falcons 16 Worcester Warriors 14

Sonatane Takulua scored all of Newcastle Falcons' points - including a late converted try - to down a spirited Worcester…