Some of the biggest names in Aviva Premiership Rugby have been rolling back the years, dusting off their old childhood memorabilia and reminiscing about their first grassroots amateur sports clubs in support of this year’s Aviva Community Fund.
Owen Farrell, Ben Youngs, Danny Care, Courtney Lawes, Elliot Daly and other international players have shared memories of their earlier years, dug out old images complete with over-sized kits and dodgy haircuts, revealed the bonds with their former coaches and teammates, and explained how grassroots clubs helped them to achieve their dreams of becoming professional rugby players.
The Aviva Community Fund, a nationwide initiative that lends a helping hand to grassroots sports clubs and community causes, has reopened for a second year to offer funding of between £1,000 and £25,000.
This year, Aviva, the proud title sponsor of Aviva Premiership Rugby, has introduced a ‘Sport in the Community’ category, which means the hundreds of thousands of grassroots sports clubs across the UK can apply or reapply for funding in a sport-specific category this time around. The closing date for applications is noon on 11 October.
Dominic Hayes, Commercial Director at Premiership Rugby, said: “Grassroots rugby clubs are the foundations of the sport in the UK and play a big part in bringing communities together to keep active, enjoy the game and socialise. The Aviva Community Fund is a fantastic opportunity for amateur clubs to secure a funding boost and we are proud to be supporting the initiative along with the 12 Aviva Premiership Rugby clubs.”
Pete Markey, Brand & Marketing Communications Director at Aviva UK, said: “The Aviva Community Fund is the perfect way for Aviva to help communities come together and support the grassroots sports clubs and local causes that are central to a strong community. Last year, the Aviva Community Fund helped make a difference to hundreds of projects and causes the length and the breadth of the UK and we look forward to helping even more communities this year.”
The voting is now open, visit aviva.co.uk/community-fund to support one of the great causes or search for ‘Aviva Community Fund’.