Cookies Policy

This cookies policy should be read in conjunction with our Digital Services Terms and Conditions and our Privacy Policy.

We use cookies to distinguish you from other users when you use our websites and and our official Premiership Rugby mobile application (our “Digital Services”). This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

1. What is a Cookie

Information may be sent to your computer in the form of an Internet “cookie” to allow our servers to monitor your requirements. The cookie is stored on your computer. Our server may request that your computer return a cookie to it.

These return cookies do not contain any information supplied by you or any personally identifiable information about you.

Such measures are necessary to allow Premiership Rugby to measure the usability of the systems, which will help to continually improve the user experience of our Digital Services. Your browser software should however enable you to block cookies if you wish to. For more information about cookies, please visit the website

2. Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Digital Services. and use their features, such as accessing secure areas of the Digital Services. Without these cookies services, you have asked for, like shopping baskets or e-billing, cannot be provided.

3. Performance Cookies

These cookies collect information about how visitors use the Digital Services., for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Digital Services work.

4. Functionality Cookies

These cookies allow the Digital Services to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

5. Targeting or Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

6. Google Analytics

Premiership Rugby uses Google Analytics, a web analytics service provided by Google. Google Analytics collects first-party cookies, which are text files placed on your computer to collect standard internet log information and visitor behaviour. This information is sent to Google and is used to evaluate how our Digital Services are being used. This enables Premiership Rugby to compile statistical reports. A full list of cookies used by Google Analytics and explanations on how this work is available on the Google code website. Except as set out in our Privacy Policy Premiership Rugby does not collect (nor allow any third party to collect) personally identifiable information of visitors to our Digital Services. We will not associate any data gathered with any personally identifying information. We will not link or seek to link an IP address with the identity of a computer user. In short, Google Analytics doesn’t identify who you are, but it does track your movements on our Digital Services.

7. How to disable cookies

You can stop cookies from being downloaded onto your computer by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of the Digital Services.

There is more information about cookies, including how to delete them on the website You may also opt-out of being tracked by Google Analytics.