Vision and Values:
Premiership Rugby’s vision is the best the best and most competitive league in the world.
We believe that Premiership Rugby exists to promote the best of club rugby.
We have five core values that we integrate into our culture, behaviour and work. We take pride in our commitment to these, and encourage our clubs, stakeholders and partners to share them with us.
- Competitive: We strive to be the best in everything we do and to maximise opportunities, so that our competitions, programmes and people are world-leading.
- Progressive: We seek out opportunities to innovate and take considered risks. We take pride in our challenger mentality and in testing conventional thinking.
- Respectful: Our commitment to respect and sporting behaviour extends from the pitch into our business. We use our clubs, their performances, our media channels, and our programmes to inspire and develop the sport’s values with players, coaches, volunteers and fans.
- Inclusive: We welcome and celebrate diversity, opinion and teamwork. We strive to make our competitions and activities available and enjoyable to as many people as possible in whatever capacity they wish.
- Professionally excellent:We set the highest standards for our collective and individual performances and commit to delivering excellence on and off the pitch.
Who we are:
Premiership Rugby is the organising body for the top professional rugby clubs in England who compete in the Aviva Premiership.
Premiership Rugby is a private company, wholly owned by and responsible to its member clubs. In the 2017-18 RFU Championship clubs Bristol Rugby and Leeds Carnegie have shares in Premiership Rugby and a place on the Board.
Each of the member clubs is independent of Premiership Rugby, working within the rules of the game as laid out by World Rugby, the RFU and English law and delivering in their local communities.
Representatives from the clubs come together every six weeks for a Board meeting, at which decisions are taken collectively as to the best way to develop the professional game for the benefit of all clubs, stakeholders and fans. The Board is the highest forum for decision-making in the game and Premiership Rugby is ultimately responsible to the Board for delivering against decisions made.
At the end of each season, a club is promoted from the Championship into the Premiership and a club is relegated from the Premiership into the Championship. At this point, the promoted club is provided with shares in Premiership Rugby and is invited to send a delegate to the Board. A club can only be promoted from the Championship if it complies with Premiership Rugby’s Minimum Standards Criteria, which includes the requirement to have a community engagement programme.
At the end of each season, revenues accrued by Premiership Rugby through broadcast and commercial agreements are distributed across all the clubs for re-investment in club activities both on and off the pitch.
Premiership Rugby is responsible for all aspects of the governance, regulation, delivery and promotion of the Aviva Premiership league as well as the Anglo-Welsh Cup, the A League and the Premiership Rugby 7s.
Since its formation in 1997, Premiership Rugby has established itself as the most competitive league in club rugby union, crowing nine different Premiership Champions across 20 seasons of outstanding, world-class club rugby.
Our work includes centralised negotiation of sponsorship and broadcast agreements as well as working closely with our member clubs and other rugby organisations such as World Rugby and the Rugby Football Union in order to develop the professional game. Our most recent broadcast agreements will see Premiership Rugby reach a potential audience of 1 billion people worldwide, from the UK to China.
As part of this, we are proud of our commitment to our work in developing English home-grown talent in support of the best possible England national team. In any given weekend of Aviva Premiership Rugby, approximately 70% of players are English-qualified, (approximately 200 players) . Many of these players are developed in Premiership Academies at our clubs. At the same time, the remaining 30% of players draws from the best talent from across the world, with 29 nationalities represented across club squads in the 2017-18 season.
The welfare of our players is one of our top priorities and we have led the way in the development of initiatives designed specifically to put players first. These include: testing and implementing the HIA and MyPlayXPlay systems for assessing and managing risk of concussion; working with the RPA on player education and development programmes; and establishing world-leading player health initiatives such as mandatory heart testing through heart charity CRY.
We work tirelessly for the benefit of the professional game in England and believe that our league and programmes have the power to inspire and help others. As a result, we work with our clubs to deliver nation-wide community programmes and we work with international organisations to run our programmes across the world
Who we work with
At Premiership Rugby, we work with numerous organisations and stakeholders in order to deliver our leagues, competitions and programmes.
Firstly, we work side-by-side with our stakeholder clubs. Premiership Rugby is responsible for, and responsible to, our clubs.
We also work closely with the Rugby Football Union (RFU) and the Rugby Players Association (RPA). The RFU and Premiership Rugby signed a partnership in 2016, the Professional Game Agreement, which enshrines certain regulations and provides a structure for relations through to 2024. The Professional Game Group meets regularly to discuss issues and work together towards the best, long-term interests of the game in England.
We have two host TV broadcasters in the UK: BT Sport and Channel 5. We work closely with BT Sport to deliver innovative and accessible coverage of the league competition. BT Sport airs up to 69 matches per season.
Since autumn 2017, BT Sport have been joined by Channel 5. Channel 5 air a weekly highlights programme and will broadcast a number of live matches during the 2017-18 season. We also have a host broadcaster agreement for radio: BBC Five Live.
In addition, we work with a number of international TV broadcasters. Through their commitment to Premiership Rugby, our competitions are broadcast in over 200 countries. You can find out more about our international broadcasters by clicking here [insert link to international broadcasters page].
To deliver our community programmes, events and promotional activities, we work a range of public, private and charitable sector partners.
To find out more about our relationships with any of our partners or stakeholders, please click on the relevant link in the menu.