Premiership Rugby announces new partnership with BetUK.com
Premiership Rugby is delighted to announce a new partnership with LeoVegas Mobile Gaming Group, with its brand BetUK.com becoming the League’s official betting partner.
BetUK.com is a leading online casino and betting brand. They are driven by the passion of providing the best online gaming experience for UK customers.
“We’re delighted to welcome BetUK.com as a partner of Premiership Rugby,” said Dominic Hayes, Commercial Director at Premiership Rugby, confirming the partnership will start at the beginning of the 2019-20 season.
“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”
LeoVegas owned brand BetUK.com and Premiership Rugby both have an established relationship with EPIC Risk Management whose mission is to take the problems out of gambling by delivering high quality education and risk management consulting.
LeoVegas Mobile Gaming Group also have working relationships with MIND, The Gordon Moody Foundation, and The Young Gamers & Gamblers Education Trust (YGAM) – all of which provide specialised tools and support to help players in their gambling decisions. In addition to this, both organisations have a mutual interest and commitment to create education for the public and players, as well as sports professionals.
The new partnership will ensure that from the start of the 2019-20 season the rugby community will be exposed to the Safe Gambling Campaign through:
- Premiership Rugby and BetUK.com partnering to support of Safer Gambling Week
- The promotion of the Gamble Responsibly campaign at Gallagher Premiership Rugby matches.
Mark Good, BetUK.com Representative added: “We are delighted that BetUK.com will become the Official Betting Partner of Premiership Rugby, one of the leading professional sports competitions in the UK.
“With Premiership Rugby and its growing fan base, BetUK.com intends to increase awareness about the sports betting offer that it provides to its customers.
“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”
As part of the new relationship, BetUK.com will be the partner for the free-to-play Premiership Rugby Predictor game on the Premiership Rugby app. The popular game gives rugby fans the chance to set up mini-leagues to compete against each other predicting the result of each game: win, lose or draw. BetUK.com will activate around the game, providing odds, accumulators and other focused bets based on predictions.
The BetUK.com partnership with Premiership Rugby includes Watch & Bet exclusivity, a 24/7 live streaming feed of Gallagher Premiership Rugby, which will provide BetUK.com customers with dynamic opportunities around in-play betting.