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Premiership Rugby

London Wasps go Scotch

A Gallagher Premiership Rugby ball

The deal, which was announced on Monday, is the first time Whyte and Mackay have sponsored a professional rugby side and the deal is reportedly worth a great deal.

The number one retail seller in Scotland last year, Whyte and Mackay is looking to establish the brand in London and feel Wasps will be a big mover forward in this regard, with the likes of England stars Lawrence Dallaglio and Josh Lewsey turning out for the 2002/03 Zurich Premiership champions.

Whyte and Mackay International Marketing Manager David Pattison, said: "Last season Wasps were the dominant team in domestic club rugby and in recent times the Club has grown in stature to become one of the biggest names in rugby around the world.

"Because of this identity and the continually increasing base of fans that Wasps attracts to matches we believe that this partnership will be extremely effective in raising our own brand profile amongst whisky drinkers in the home counties.

"This is our first ever move into professional club rugby and we believe that there are sound commercial reasons for doing so. Whyte and Mackay is one of the leading blended whiskies in the world and we are keen to see it grow its customer base in the UK amongst existing whisky drinkers.

"One of the best ways to do that is to link with an audience that appreciates quality and we are sure that the large Wasps fan base will provide a strong foundation for us to develop our investment in the London area."

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