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Premiership Rugby

Here come the Rotherham Titans

A Gallagher Premiership Rugby ball

"We are delighted to be the rugby club Titan has decided to back," said Rotherham's Commercial Director Paul Kimberley.

"The two-year deal with an option for a third year reflects a substantial commitment from them and also highlights the belief that so many people have in the future of the club."

This is not the first time that a leading club has incorporated a sponsor's name into the club's actual title, NEC Harlequins and Bristol Shoguns having pioneered the strategy in the 1990s.

Managing Director for Titan Environmental, David Drury welcomed the deal, saying: "The ascendancy of Rotherham over the past few seasons has many parallels for our business and we see them as an ideal partner in aiding us to gain wider recognition amongst our customers throughout the country, not just the north of England."

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