Tykes Marketing Manager Nick Fletcher is the man behind the initiative, which will see thousands of posters promoting the game put up all around Yorkshire.
"It is a massive game for the club, and is a game which we have titled 'A Game for Europe' as we push on and try to achieve an historic place in the Heineken Cup," said Fletcher.
"Obviously there are many places where we can display the posters, and we certainly plan to do so, but Yorkshire is a massive place, and we will be looking to display them in as many places as possible across the county.
"I am asking any of our fans who may be able to display the posters in their work place, to drop me an e-mail with their contact details, and I will post one out to them next week.
"I'm sure that with the fantastic supporters we have that many will be more than willing to do their bit for the club and help raise awareness."
