During the successful Investec challenge matches against the 'big three' of the southern hemisphere back in November, O2 produced the two-dimensional cardboard figures to promote their Man of the Match text vote and invited supporters to have their picture taken next to their heroes, using state of the art MMS (picture) phones.
The cut-outs proved to be an extremely popular attraction – in fact, too popular it would seem.
O2 had hoped to continue the activity at last weekend's match against France and indeed, at all RBS 6 Nations matches at Twickenham – until disaster struck. The cut-outs were stolen.
Now O2 is appealing to the readers of Planet Rugby for news of the cut-outs and if possible, their safe return.
An O2 spokesperson said: "Throughout the Investec matches, the cut-outs were a huge attraction with supporters young and old queuing up to have their picture taken with their favourite players.
"Whilst O2 does not condone theft in any shape or form, we have decided to create a cardboard cut-out amnesty. If the cut-outs are returned safe and sound to Twickenham, there'll be no questions asked and we'll say no more about it. However, we understand if you cannot bear to part from your heroes – just let us know that they're safe."
So, do you know where the cardboard cut-outs are? Did one of your friends leave Twickenham with a suspicious bulge under their coat? Does someone you know have some England players in their bedroom? E-mail us pictures of the cut-outs and put the good people of O2's minds at rest.
The case continues, but if you have any information on the missing cut-outs – or even photos of them in their new setting – E-mail us at firstname.lastname@example.org and you could win a signed England jersey as a reward.