Fixtures - Top Bar

Wasps and the Ricoh Arena welcome the HEINEKEN experience

Europe’s largest beer and cider business has become an official drinks partner of Wasps and the Ricoh Arena in a seven-figure deal.

HEINEKEN has become the Official Lager and Cider Partner to Wasps and the Ricoh Arena.

The company will supply all beer and cider to the award-winning Midlands venue, whether guests are visiting the Ricoh Arena for sport, business or entertainment.  

As well as the flagship Heineken brand, visitors to the Ricoh Arena will also be able to sample Foster’s, Amstel, Strongbow, Symonds Founder’s Reserve Cider and John Smith’s on draught, along with bottles of Heineken, Bulmers, Foster’s, Sol, Desperados, Birra Moretti and Old Mout.

HEINEKEN will be supporting the refurbishment of many of the bars around the Ricoh Arena and will also create brand areas and pop-up fanzones on Wasps match days to enable supporters to enjoy a full match day experience.

HEINEKEN has a long association with international rugby, including the Rugby World Cups in 1995, 2003, 2007, 2011 and 2015, the Heineken Cup between 1995-2014 – which was won twice by Wasps – and many of the IRB Rugby 7s tournaments.

David Armstrong, Group Chief Executive, Wasps, said: "This was a fiercely competitive tender process. We are very proud to have agreed a partnership with a brand of the calibre of HEINEKEN and its exciting portfolio of brands, for supporters and visitors to enjoy at the Ricoh Arena.

"This new partnership is the culmination of months of planning to bring together three best-in-class brands under one roof; Heineken, Majestic Commercial and Purity Brewing Co, the Midlands-based market leader in craft ales.

"This powerful pouring rights combination provides significant value to Wasps and ensures we have the best of everything in one place, to cater for all tastes at the Ricoh Arena."

Luke Organ, Group Commercial Director, said: "This is the third partnership we have announced in recent weeks and we are delighted to be associated with such a prestigious international business.

"HEINEKEN shares our ambition for providing a high quality, memorable experience for our guests, whether they are visiting the Ricoh Arena for a match, conference, exhibition, awards dinner or concert and I am sure this will be a successful relationship."

Lawson Mountstevens, HEINEKEN’s managing director, on-trade sales, said: "This partnership was secured on the strength of our premium range of beers and ciders and we have a long-standing connection to rugby which is fitting as Wasps embark on their first full season of Aviva Premiership and European rugby at the Ricoh Arena.

"The Ricoh Arena and Wasps are keen to create the best possible match day experience and we will be playing our part by working with the club to encourage supporters to visit our fanzones and brand areas."

HEINEKEN joins the Ricoh Arena and Wasps brand family, which includes Ricoh, Land Rover, EMC2, E.ON, DS Smith, Under Armour, Pins & Stripes, Majestic, Causeway and Purity.
 

Latest News

Wasps team to play Harlequins at The Stoop

Director of Rugby Dai Young has named his side to travel to The Twickenham Stoop on Friday night to face…

Josh Bassett

Newcastle Falcons team to face Worcester Warriors

Sonatane Takulua returns as one of five changes to Newcastle Falcons’ team for Friday’s Aviva Premiership visit of Worcester Warriors…

Sonatane Takulua

Heem returns for Worcester Warriors for Newcastle Falcons trip

Worcester Warriors have made four changes to the starting line-up ahead of Friday night’s trip to Kingston Park to take…

Bryce Heem

Harlequins team to play Wasps

Harlequins has announced the team to play Wasps in Round 21 of the Aviva Premiership at The Stoop tomorrow, kick-off…

Nick Evans

Ian Evans to retire from professional rugby

Based on medical advice, Ian Evans has regrettably had to retire from professional rugby following fifteen years in the sport.…

Ian Evans

Saracens to bid farewell to legendary pair against Bristol

On Saturday afternoon Saracens will bid a final farewell to two of the club’s most revered players, with Kelly Brown…

Kelly Brown

Jon Fisher to take a break from professional rugby

Jonathan Fisher, by mutual agreement with Bristol Rugby, has opted to take time out to assess his playing career following…

Jon Fisher

Planning Application for Allianz Park West Stand Improvement Approved by Barnet Council

Saracens are pleased to announce that planning application to improve Allianz Park has now been approved by Barnet Council at…

Allianz Park

Fruean expecting extra special derby for Bath Rugby

The contrasting fortunes of Bath Rugby and Gloucester Rugby in their respective European Challenge Cup semi-finals will add extra spice…

Fitzgerald confident Leicester Tigers can go all the way to Aviva Premiership Rugby Final

Leicester Tigers’ Mike Fitzgerald admits it’s been a tricky year for the club on and off the pitch but is…

Sale Sharks’ Denny Solomona licking his lips at chance to join England ranks

Sale Sharks’ Denny Solomona admits he is relishing the chance to taste international rugby following his inclusion in England’s squad…

Mark Wilson out to help Newcastle Falcons to 15-year high

Having been at the forefront of their improved efforts this season, Mark Wilson is determined to help Newcastle Falcons to…

Mark Wilson

‘Time to pick up where we left off,’ says Wasps’ Matt Mullan ahead of Harlequins showdown

Matt Mullan has his fingers crossed that Wasps can tune back in to the momentum that has taken them to…

Worcester Warriors bring in Defence & Kicking Strategy Coach Omar Mouneimne

Worcester Warriors have recruited Omar Mouneimne as Defence & Kicking Strategy Coach. The South African, who has a wealth of…

Omar Mouneimne

Premiership Rugby dedicates this weekend to RPA’s #LiftTheWeight campaign

Premiership Rugby are dedicating all six Aviva Premiership Rugby matches this weekend to Restart Rugby, the official charity of the…

Lift the weight campaign

Ross Chisholm and Charlie Mulchrone commit to Harlequins

Harlequins is excited to confirm today (Wednesday 26th April) that Ross Chisholm and Charlie Mulchrone have re-signed for the Club.…

Ross Chisholm

Aviva Premiership Rugby on BT Sport and ITV Sport

After a break for European action, Aviva Premiership Rugby returns in full this weekend with plenty for the fans to…

O’Connell desperate to deliver for Bristol Rugby fans against Saracens

Bristol Rugby prop Jack O’Connell is delighted to have the opportunity to test himself against some of the best players…

Gary Gold to become Worcester Warriors’ permanent Director of Rugby

Worcester Warriors are delighted to announce that Gary Gold will become the Club’s permanent Director of Rugby after signing a…

Gary Gold