The thrilling action on the pitch at the Singha Premiership Rugby 7s will be more than matched by the range of activities on offer for spectators, according to Stacey Griffin of Event 360.
The Singha Premiership Rugby 7s is the only competition this season where you will see all 12 Premiership Rugby clubs taking on the four Welsh Regions.
Supporters at each of the events, kicking off at BT Sport Cardiff Arms Park this Saturday and culminating in a spectacular finale at the Twickenham Stoop on Friday 28 August will have the chance to compete for a range of fantastic prizes.
A case of Singha is on offer for the fan who can kick a rugby ball closest to a giant bottle of Singha beer during the breaks between games, while there is a chance to win limited edition Singha supporters’ balls by taking part in #TweetYourBeat to request your favourite song to be played.
The Sensational 7s cheerleaders will also be distributing TRY clap banners, t-shirts, temporary tattoos and performing dance routines during the breaks.
Griffin is relishing the chance to continue the growth of the Singha Premiership Rugby 7s, now in its sixth year.
“I’ve been part of this event since it began and it has grown year on year to become a destination event that kicks off the new season,” she said.
“This is the third year the Sensational 7s girls have been involved – they’re brand ambassadors for the event, giving out freebies to the crowd and performing routines.
“They’ll also be giving supporters the chance to take their photos with the Singha 7s Twitter mirror and to get involved in the crowd competitions, which is a key part of the day with tickets to the series finale on offer.
“Our kicking challenge will see spectators representing each of the teams try to kick the ball closest to the large bottle of Singha, with a case of the beer for the winner.
“I think our big success of last year which will be carrying on is #TweetYourBeat, getting fans to send in their song requests for the chance to win limited edition Singha supporters’ balls.”
Simon Ward and James Chubb will take on hosting roles, providing the faces and voices of the competition alongside other presenters.
While Griffin is looking forward to returning to the traditional 7s stronghold of Kingsholm on 20 August, she is also relishing the chance to take the event into the new venues of the Ricoh Arena on 21 August and Kingston Park on 22 August, ahead of the Twickenham Stoop finale on 28 August.
The party will be in full swing when the Singha Premiership Rugby 7s comes to Cardiff for the second time on Saturday, with a whole host of events.
With the professionals from Cardiff Blues, Newport Gwent Dragons, Ospreys and Scarlets strutting their stuff later in the day, the under-8s will warm things up with an invitational round-robin tournament. There will be more than 160 youngsters representing the four regions.
Cardiff RFC will kick off the day with their league fixture against Coventry at noon, before the kids take over Arms Park, giving the rugby-hungry crowd more than enough for their money.
“As a region we’re extremely excited to welcome the Singha Premiership Rugby 7s to South Wales, both in terms of the senior competition and being able to get so many junior teams from all over the place playing,” said Nadine Griffiths, rugby development manager at Cardiff Blues.
“It’s going to be a real festival atmosphere for adults and children with face-painting, some passing games and a few competitions as well. It’ll be a really fun, friendly day.”
There will also be the chance for supporters to get their hands on Cardiff’s special edition #StayStrongForOws kit, launched recently in support of Owen Williams who suffered a spinal injury playing for Cardiff Blues in Singapore last year.
And the day will be a chance for fans new to the game to get the chance to watch all four local rivals play each other in the shortest format of rugby.
“7s tends to be a much more open and faster game so you see a lot more tries being scored,” added Griffiths.
“You’ll also get the chance to see some of the emerging stars of Welsh rugby, the young guns coming through and showing what they can do.
“It’s such a fast-paced game, and it’s always a party atmosphere, with the music pumping and the bars open.”
Tickets for the Singha Premiership Rugby 7s Series are now on sale. For full details see www.premiershiprugby.com/singha7s/tickets