Premiership Rugby’s Something to Chew On programme continues to go from strength to strength as school children up and down the country sink their teeth into the innovative project.
Something to Chew On is an interactive programme aimed at teaching seven to nine year olds about their own health and wellbeing with a rugby focus.
The programme, which has worked with 11,000 children in over 400 schools this season, combines classroom learning with outdoor rugby-themed activity.
Almost half the youngsters who have done Something to Chew On are now reporting eating less fizzy drinks, snacks and crisps.
Premiership Rugby’s community development manager Lydia Good says that the project has been an unmitigated success this year but will continue to grow.
“Things have gone really well and it’s great to see Something to Chew On grow and go from strength to strength,” said Good.
“It’s really important that the messages of healthy eating are part of the school curriculum and taught in a fun, interesting, enjoyable way, so that healthy eating is something that children want to take on board rather than feeling like they’re being told what to do.
“We’ve seen the programme’s benefits and it’s great to see that these benefits continue to be reaped by the kids who are doing the programme in schools.
“Something to Chew On will continue to take place in schools for the run-up to and during the Rugby World Cup, then during the 2015-16 Aviva Premiership Rugby season. Children will see the professionals at the top of their game playing the sport then be enjoying rugby in school at the same time and into the future.”
According to government figures over a fifth of four to five year olds and one third of children aged 10 to 11 years old are currently overweight or obese. Something to Chew On, in association with Public Health England and BT Sport's The Supporters Club, tackles this issue while keeping rugby at its heart.
There will be 130 youngsters from 12 schools that have participated in the programme at Twickenham for the Aviva Premiership Rugby Final on 30 May, where they will perform a tag rugby demonstration on the pitch before the game to show what they’ve learned.
“It’s really lovely that kids from schools, from Exeter to Newcastle, will get the opportunity to come to play Tag at Twickenham then see the professionals in action,” said Good.
The schools who will be in action at the Aviva Premiership Rugby Final are:
• The Mead Primary School
• Severnbanks Primary
• Wormholt Park Primary School
• Forest Lodge Primary
• James Elliman Academy
• Kenton Bar Primary
• St Andrew
• Starks Field Primary School
• Phoenix Federation
If you want to be at the world's biggest club rugby final, this year's Aviva Premiership Rugby Final on 30 May, tickets are still available from Premiershiprugby.com/final.