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Ricoh partnership puts fans amongst celebrating Saracens

Rugby fans can get closer to their heroes than ever before thanks to a unique 360° experience from Premiership Rugby partners Aviva and Ricoh that puts viewers in amongst the celebrating players and captures the incredible live experiences at the recent Aviva Premiership Rugby Final.

Using innovative Ricoh camera technology, the film from Aviva takes fans on a full 360° journey through the day of the Final, which saw Saracens run out 28-20 winners over Exeter Chiefs.

Click here to watch

The exclusive film gives viewers the ability to scroll 360° around a range of immersive perspectives from the day, whilst simultaneously experiencing the key numbers and statistics from the Final.

And as Adrian Uden, Product & Marketing Coordinator UK & Ireland for Ricoh, explains the company are at the cutting edge of this new technology.

"The WG-M2 is Ricoh’s first action camera with 4K ultra high definition video," Uden explains. "Not only is it 4K video but it also has an ultra-wide angle lens. At 204 degrees, this allows you to capture a lot more of the action than traditional action cameras. We worked with Immersive VR to prototype and 3D print the rig to mount 8 Ricoh action cameras in order to get enough overlap to allow us to shoot a full 360.

"Whether you're planning on going diving, snowboarding or jet setting this is the perfect camera to capture the action."
Another feature of the Ricoh camera could have been useful on the day considering the amount of champagne the Sarries’ team got through! "Not only does it have excellent image quality but it’s also fully waterproof to a depth of 20 metres," he adds. "It's also pretty tough as it can withstand a drop from two metres and also freeze proof to minus 10 degrees Celsius."

Key experiences of the film include:

  • Celebrating amongst the winning Saracens players as they sprayed champagne
  • Being amongst the pack of photographers as Saracens captain Brad Barritt lifted the trophy
  • Walking through the throngs of fans as the teams arrived at Twickenham Stadium
  • Being inside the finalists’ dressing rooms as the kit men hang up the shirts
  • Running out with the teams as they emerge from the tunnel to a wall of noise for kick-off
  • Being on the Twickenham Stadium pitch at half-time as 120 Aviva Tackling Numbers children play tag-rugby in front of 76,109 fans

To find out more about Ricoh WG-M2 and its features, please visit: www.ricoh-imaging.co.uk

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