It will be backs against forwards for Movember at London Welsh and team captain Ricky Reeves has already fired the first warning shots at his three-quarter line.
The prop is leading the charge for the Exiles who currently sit second in the Premiership Rugby table, with only Northampton Saints’ formidable Front Mo Union ahead of them.
The 32-year-old former Wasps loosehead is a Lance Corporal in the 33 Engineer Regiment bomb disposal unit and has served in Afghanistan.
But his latest challenge is to try and help Premiership Rugby raise £100,000 to combat prostate cancer after falling narrowly short of the milestone in 2013.
“So far my job as captain has involved me trying to rally the troops and get as many people as possible to sign up,” he said.
“It’s been going really well, the last time I checked the league table we were right up at the top so hopefully that can continue.
“Not bad considering we are only a few days in, I will have to move quickly to make sure that people are not shaving.
“There are some really good ‘taches coming along, there is a real variety in what people are going for.
“In the forwards it’s all about the big handlebar ones, whereas in the backs they are doing well to get any growth at all so pencil ones are the way forward for them.
“It’s all for a great cause and we want to raise as much money as possible.
“There’s a league and we all know that Dylan Hartley and Saints do extremely well every year, we are going well at the moment and we are enjoying it. It’s also a good way to bind the team together and get everyone involved.”
The campaign was officially launched in Twickenham with former Premiership touch judge and prostate cancer survivor David Kurk in attendance.
And Reeves has joined in the spirit in a bid to smash the six-figure target.
“There still isn’t enough awareness of testicular cancer,” added the prop.
“There’s a stigma for some men attached to going to the doctor getting checked out, but it’s so important that you do to catch cancer early on.
“So many people don’t and it can end up being fatal.”
To donate to – or join – one of the 12 Premiership Rugby Mo Teams click here