Premiership Rugby is delighted to announce a new contract with Bodega Trivento, which extends the relationship between the two brands to the end of the 2016-17 season.
Premiership Rugby has also helped Bodega Trivento establish itself as the UK’s No 1 selling Argentinean wine brand by value*.
"We are delighted to see this new relationship grow," said Dominic Hayes, Commercial Director of Premiership Rugby.
"It is testament to the working relationship and results we have achieved in the last six months that we are already extending the relationship for two further seasons.
"The Premiership Rugby brand has been and will be seen across the UK in Tesco, Morrisons and ASDA supermarkets plus Spar Nisa and other stores.
"We continue to develop new initiatives and are delighted with the long term relationship."
The new relationship kicked off at the start of this season but has delivered impressive results in a very short space of time.
"Our partnership with Premiership Rugby has already yielded very positive results, in terms of developing new listings for Trivento with our key customers, and driving category value sales by activating brand activity in-store and at point of purchase." said Clare Griffiths, Marketing Director, Concha y Toro UK.
"The brand is doing incredibly well in what is the strongest performing country category currently,* and the natural overlap with Rugby supporters in terms of target audience is helping us to build its household penetration. We look forward to really making the most of the mutual benefits of this relationship over the next three years and continuing to work in partnership with our customers to build the Trivento brand and the overall Wine category."
"With research showing that Argentine wine sales are especially strong amongst males between 25-45, the collaboration between Trivento and Premiership Rugby is a match made in heaven," said Andrew Maidment, Director of Wines of Argentina for Europe.
"Moreover, to have Argentine brands making marketing partnerships of this scale is extremely helpful in raising awareness of Argentina and its wines in general."
*Nielsen data, 12 weeks to January 1st 2015, Trivento showed the highest sales by value of any Argentine brand in the UK. The Argentinean wine category as a whole is the fastest growing by volume, at 32.8% growth y.o.y.