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HITZ ambassadors to take centre stage at Aviva Premiership Rugby final


Premiership Rugby’s HITZ programme continues to transform the lives of young people, and will be giving some young ambassadors the chance to step out onto the Twickenham turf just hours before its showpiece event – the Aviva Premiership Rugby final.

Young ambassadors – selected for their excellence throughout the programme – from each of the 12 Premiership Rugby clubs will stay overnight at High Ashurst adventure centre before working on their business planning and presentation skills on Saturday 28 May in Twickenham’s Rose Room, before making a Dragons’ Den style pitch to the HITZ programme’s national partners; Barclays, Comic Relief, Land Rover and Wooden Spoon.

They will then have the chance to play touch rugby on Twickenham’s hallowed turf before English club rugby’s best fight it out to lift the Aviva Premiership Rugby trophy aloft.

Premiership Rugby Chairman, Quentin Smith applauded HITZ’s power to transform the lives of young people, between 16 and 19, from tough backgrounds who are not in education, employment or training.

“The programme is using rugby as the vehicle but it is really about inspiring young people to live healthier, better educated and more prosperous lives,” said the former Sale Sharks Chairman.  

“Sport has a language that allows young people who have tough home lives to communicate in a different way. It changes their environment and builds confidence.

“The outstanding funding partners, Barclays, Comic Relief, Land Rover and Wooden Spoon, together with the HITZ officers, create and provide the opportunities for young people to develop, but it is up to them to make the most of them and they really do.

“Since 2009, thousands of young people have gone on amazing personal journeys.”

Helen Clayton, HITZ Programme Manager for Premiership Rugby, believes the opportunity to experience Twickenham on match-day is just one of the many ways HITZ initiates profound change.

For the 90 young adults taking part on the day it will be an incredibly special moment. 

“A lot of the young people we teach come from non-rugby playing backgrounds, and when they do go out onto the pitch at Twickenham, they’ll get the sense of how amazing it is especially when they run out in front of 82,000 people!”

If you want to be at the world’s biggest club rugby final, this year’s Aviva Premiership Rugby Final is on 28 May at Twickenham, tickets are available from

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