Leicester Tigers have taken their season ticket campaign to a new level with a futuristic promotional video featuring first-team stars including England internationals Ben Youngs and Manu Tuilagi.
#HearTheRoar has been released on the club's social media channels and has already been viewed more than 125,000 times across Facebook, Twitter and YouTube.
Watch it now on YouTube at https://youtu.be/HEMA_bCFl2c, Twitter at https://twitter.com/LeicesterTigers/status/703889919786090496 and Facebook at https://www.facebook.com/leicestertigers/videos/vb.255987552495/10153460440142496/?type=2&theater
The video was made with Loughborough-based creative video agency Affixxius Films and features Tuilagi and Youngs with fellow British & Irish Lions cap Tom Croft and England international Freddie Burns in a top-secret training facility under the pitch at Welford Road, the world-famous home of Leicester Tigers.
Their training is overseen by the club coaching team led by director of rugby Richard Cockerill and head coach Aaron Mauger before the players are released on to the pitch for a huge home clash.
The film includes a voice-over from former Tigers and England lock and now BT Sport commentator Ben Kay. It also includes Tigers supporters making their way to the ground, taking their places and enjoying the famous Welford Road matchday atmosphere. The fans won the chance to be part of the video by taking part in a #HearTheRoar social media campaign in November.
Chris Rose, head of brand at Tigers, said: "The Welford Road roar is well known throughout rugby, and we wanted to recognise our fans and the unique atmosphere they create, because without them there is no roar.
"Tigers have always been at the forefront in terms of facilities and technology, not least with the opening of our new £8 million Caterpillar Stand, and we feel the new campaign shows this off.
"We want to attract new fans to the stadium, and we had to find a way to show how exciting rugby is. We are confident the campaign achieves this.
"For our existing fans we recognise the support they give us, and our innovative new Buddy System makes a Tigers season ticket the most flexible in sport.
"We will be launching a season ticket portal that will give access to season ticket holders to share their season ticket electronically with friends, and even use their smartphones to access the stadium.
"This follows the introduction of our buybacks system which allows season ticket holders to sell their tickets for games they can't attend, and making the season ticket transferable. We also offer free upgrades on junior tickets for evening games.
"We think the combination of great value and a fantastic experience makes Welford Road the place to be.”
Josh Odigie, head of project distribution at Affixxius Films, said: "The #HearTheRoar campaign has been a fantastic tool in driving fan engagement and raising the social accessibility of Leicester Tigers by several fold. We are very proud of the growing digital community both locally and nationwide the film has fostered around the team.”
The video is part of Tigers' season ticket campaign for the 2016/17 season. Next season will see Tigers welcome Australia international Matt Toomua and South Africa World Cup winner JP Pietersen to the squad alongside current Tigers stars including Tuilagi, Youngs and Telusa Veainu.
With season ticket prices starting as low as £277 for adults or £28 per month on our interest free Direct Debit scheme, there has never been a better time to join the #Tigersfamily and #HearTheRoar at every home game.
You can also buy a family season ticket for any two adults and two juniors (10-17 years), with one of the junior places FREE!
As well as our amazing family prices, Tigers also offer the chance for under-10s to go FREE when accompanied by a fully paid adult season ticket (one under-10 season ticket per full paying adult).
See www.leicestertigers.com/seasontickets for more information.