Fixtures - Top Bar

DHL supports Harlequins in global growth

Quins-Kit-0607

As Harlequins marked its 150th year with a special anniversary shirt last week, DHL, the Club’s Official Logistics Partner, has supported the Club’s international growth by exporting merchandise to every corner of the globe.

Online orders since Friday’s launch broke the previous opening weekend record by 119%, with over 50% of sales coming from new customers.

  • North America is a big growth market with sales increasing by 208%
  • Harlequins shirts can be seen on display across Europe, from hotbeds such as Ireland and France, to emerging rugby nations such as Spain and the Netherlands
  • The furthest order was placed from 10,092 miles away in Marion, South Australia

Players with international roots such as James Horwill (Australia) and Tim Visser (who represents Scotland, but was born in the Netherlands) are well supported in their respective nations, but the Harlequins shirt can be seen on all five continents.

Thanks to Harlequins’ increasing global profile, DHL has exported merchandise to nations as diverse as Sweden, the UAE and Malaysia.

David Ellis, Harlequins Chief Executive said: "The Harlequins shirt is instantly recognisable across the global rugby community and we are very fortunate to have an ever growing supporter base around the world. As part of our five year plan, we will be expanding our great club to new and exciting global audiences.

"The support that DHL gives Harlequins is vital to making this happen, from the delivery of merchandise to international team logistics, and we are very grateful to have such good Partners. We are at the beginning of a hugely exciting year for the Club and we look forward to enjoying it with our Members, supporters and Partners."

Phil Couchman, CEO of DHL Express UK & Ireland added: "For British businesses e-commerce is increasingly important, with revenue from overseas online sales set to hit £28bn by 2020. Harlequins are in an especially strong position to sell internationally. Their name is associated throughout the world with international stars, a pleasing playing style and of course that iconic quartered jersey. Tapping into DHL’s unrivalled network ensures the club can reach its fans wherever they may be."
 

Latest News

Match Report: Newcastle Falcons 38 Harlequins 32

Newcastle Falcons ran in six tries in a thriller of a game at Kingston Park with Juan Pablo Socino starring…

Generated by  IJG JPEG Library

Match Report: Worcester Warriors 12 Wasps 26

Wasps moved to within one point of the Aviva Premiership Rugby summit but missed out on a bonus point in…

Generated by  IJG JPEG Library

Match Reaction: Gloucester Rugby 26 Bristol Rugby 18

Director of rugby David Humphreys believes Gloucester Rugby showed their battling qualities as they went through the gears in the…

henrypurdyglobri16sb1111

Match Reaction: Leicester Tigers 19 Northampton Saints 11

Leicester Tigers’ director of rugby Richard Cockerill wants his side to be more clinical after they edged past Northampton Saints…

Generated by  IJG JPEG Library

Match Reaction: Bath Rugby 14 Saracens 11

Bath Rugby director of rugby Todd Blackadder believes his side broke down a mental barrier by hanging tough to beat…

Generated by  IJG JPEG Library

Match Report: Leicester Tigers 19 Northampton Saints 11

Heroic defensive efforts from both sides meant the boot was king in the second half at Welford Road and a…

Generated by  IJG JPEG Library

Match Report: Gloucester Rugby 26 Bristol Rugby 18

Gloucester Rugby racked up four second-half tries to come from behind and beat local rivals Bristol Rugby at Kingsholm. The…

willheinzgloubris1111sb16

Match Report: Bath Rugby 14 Saracens 11

Bath Rugby made their first-half dominance count at the Rec but only just as a dogged Saracens fell to defeat…

BATH, ENGLAND - DECEMBER 03:  Maro Itoje of  Saracens is tackled by Max Lahiff of Bath during the Aviva Premiership match between Bath Rugby and Saracens at the Recreation Ground on December 3, 2016 in Bath, England.  (Photo by Michael Steele/Getty Images)