Aviva Premiership Rugby kicks off 2015 on a high backed by a significant rise in attendances and record TV audiences.
The sell-out crowds at the Recreation Ground, Twickenham Stadium and Kingsholm last weekend, added to the recent bumper figures at the Ricoh Arena, ensured that attendances are 1.9% up year on year.
And the good news continued with confirmation today that the Aviva Premiership Rugby highlights show drew the biggest TV audience across the weekend – in round 10 – since the programme was launched on the ITV Network seven years ago.
- Attendances up 1.9%
- 11 matches sold out
- 138,885 fans last weekend
- Record viewing figures for ITV highlights programme in Round 10
- 10 million You Tube views
Last Saturday the biggest crowd (82,000) to watch any sport in the UK was at Twickenham Stadium to witness Harlequins take on Northampton Saints while big crowds packed into Kingsholm, Kingston Park, AJ Bell Stadium and the Recreation Ground as Aviva Premiership Rugby reaches a critical stage.
Already this season 11 Aviva Premiership Rugby matches have sold out, compared to eight at the same stage in the last campaign.
The picture is just as good in the digital world with Premiership Rugby's You Tube channel recording its 10 millionth view this week.
"After the success of last season it is remarkable that audiences continue to rise both on match day and on TV," said Premiership Rugby Commercial Director, Dominic Hayes.
"It is a testament to the compelling nature of the Aviva Premiership and as we head into Rugby World Cup year we are delighted that the game continues to grow significantly at Club level."