Bristol Rugby pipped Saracens, Bath Rugby and Northampton Saints to the top award after a panel of judges unanimously crowned their Phoenix Project: Bright Sparks Programme as the winner. The four clubs battled for the title after being named as category winners in the first round.

'Bright Sparks' is a social inclusion programme that utilises the highest quality rugby union skills, drills and games with team building and leadership workshops. The aim is to attain rapport with and re-engage designated young people from schools in high risk areas back into the educational process. Working in partnership with organisations such as Avon Fire & Rescue Service, Avon & Somerset Police and SERCO Prisons, the programme provides young people with direct and tangible examples of how poor life choices will directly affect their lives.

Derek Wyatt MP, Chairman of the All Party Parliamentary Group said, "This is the most sensational programme. It focuses on youth crime and anti-social behaviour, which are two very tricky areas to tackle. Their aims and objectives are really clear, well thought through and very targeted. It's a very clean and simple programme, which is producing results. Bristol Rugby is solving something that we can't do as a government, nor can local education authorities."

The awards were judged by a panel including; Derek Wyatt MP, Chairman of the All Party Parliamentary Group, Robert Walter MP, Treasurer of the All Party Parliamentary Group, Mark McCafferty, Chief Executive of Premier Rugby, Kevin Roberts, Editorial Director of SportBusiness Magazine and Alex MacGillivray, Senior Partner at Accountability.