Sale Sharks and Manchester United came together on Wednesday 3rd March 2010 to launch rugby's version of 'Something to Chew On', a food and healthy eating education programme designed for primary schoolchildren.
The 'Something to Chew On' programme is delivered by all 12 Guinness Premiership clubs in partnership with Manchester United Foundation and the Food Standards Agency (FSA). This follows the successful pilot of the programme by Manchester United and the FSA which has recently been nominated for the Sport Industry Community Programme of the Year award.
Sale Sharks' World Cup winning wing Ben Cohen was at the Sharks' Carrington training base to watch children from Lime Street School work through one of the Something to Chew On sessions, preparing a healthy sandwich for Ben and his Sale Sharks team-mates. Joining Ben at Carrington was Manchester United's former striker Ole Gunnar Solskjaer who has been an enthusiastic supporter of the programme at Manchester United.
Something to Chew On is designed to improve young people's knowledge of diet and health and food safety, as well as increase their uptake of physical activity.
Players from all 12 Guinness Premiership clubs have taken part in the programme and demonstrated how a little knowledge about food and food types allows them to perform at the highest mental and physical levels expected of professional athletes.
Sale Sharks' wing Ben Cohen said, "The Something to Chew On programme is a really fun way for children to learn about food and healthy eating. They really engage with our community team and they are never short of questions, usually about how much chocolate I eat! It's good to be able to show that with a balanced diet and plenty of exercise, we can have treats from time to time and still perform at our best, whether that's on the pitch for Sale Sharks or in the classroom or the on the playing field at school."
Clair Baynton, Head of Nutrition at the Food Standards Agency, said "Learning how to choose, cook and eat safe healthy food from a young age is an invaluable tool. By taking part in 'Something to Chew on' not only do children learn about nutrition but they are also taught the importance of being active as part of a healthy balanced lifestyle.
We hope that the skills young people develop through 'Something to Chew on' will have a positive and lasting impact through to their adult lives."
The Something to Chew On programme will be delivered in 184 schools and to over 5,500 children over the course of this season.